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Design Free Logo Shirt TWhen you know your client needs digital files for print, it's important to discuss the number of inks that will be used. In the print world, you generally have two options: full or spot color. You can find four or full color in printed pieces like glossy magazines with color photographs. These pieces are printed with four inks, each requiring their own plate for printing: cyan, magenta, yellow, and black—or CMYK. The K stands for black. The four negatives produced from your digital file for the four respective inks are comprised of tiny dots, each set at a slightly differing angle from the next. These tiny dots mix together to create full or four color when the inks are transferred to a metal plate and applied to the stock or paper you're printing on.If you don't want or need the expense of four color, you may elect to use spot color—one, two, three, and possibly even four inks. A one-color print run will cost less than a two-color print run. A two-color print run will cost less than a three- or four-color print run. Most printing presses are one-, two-, or four-color, which means that one, two, or four colors can be run at the same time. If you're using three spot colors, the printer may put the job on a two-color press, clean the press, and run the third color after the other two have been completed and dried. They may also put it on a four-color press and leave one ink well empty. In either case, the clean-up or the use of the higher-end press will inflate the price of a three-color print run, so don't be surprised if three-color printing is quoted at about the same price as four-color. |
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