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Free Logo Design SoftwareA traditional ad agency, using its current approach of one artist/one logo design with variations, could not afford to maintain a studio of some 50 artists from whom to obtain logo designs. This is what agencies would have to do to be competitive to online logo developers. LogoWorks is one online logo design company that has this capability at the touch of a mouse.All of the critical information so necessary to communicating a company’s image is gathered from the client at the initiation of the design process. The client fills out an in-depth online questionnaire which will let the graphic artist know exactly what applications will be used for the logo, e.g. business cards, building signage, work trucks, website. Via the questionnaire, the client shares with the designer just who his customers are. He describes the image he wants to project with his logo, lists his color preferences and, in addition to detailing items he wants to see in his logo, he also spells out what he doesn’t want to see. Thus, every artist who participates in the design has a wealth of information available to him. The customer reaps the benefit of logo designs from different talented individuals, not different variations from a single brain. LogoWorks describes this technique as “creative convergence”. |
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