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Design Graphic Letterhead LogoIf a logo meets the need of the company and keeps the target market in mind, is visually striking and illustrious, can be easily reproduced, uses a limited number of colors (for reasons of reproduction costs), and still looks first-rate when scaled down, then you have yourself a winning brand.Your logo must also be emotionally charged as it is often the very first thing a prospect client sees of a company and will likely make their impressions based on it from there. If stability is what you wish to convey then you will need to work the logo so that it instills that kind of an emotional reaction from the viewer. A basic starting point is to choose your fonts (serif or sans serif) and set your color scheme. If you have already determined the emotional goal of your logo then font and color choice will be more about fine-tuning rather than any kind of struggle. It is essential to have a basic understanding of color otherwise you may convey the wrong message with poor color choice, so take the time to update your knowledge base on the subject whenever you can. |
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